Direct mail is a marketing concept that is also known as an advertising or spam mail, although many postal services shall refrain from giving credence to it. Direct mail has evolved as a new way of advertising that sought to target a particular group of individuals.
It was originally successful among the rural population in most demographics, which have limited access to many popular products because of their isolation. Courier helped these rural consumers order products using order forms and price lists that describe the qualities and characteristics of products and the price list.
Direct mail composed emails traditionally focused on consumers that have been sent to a target group of people who had already ordered or inquired about a particular product by mail. Mailing lists were made and addresses of the buyers were purchased.
The information that was already available with advertisers was used to determine which products sell better with a particular group of individuals, and targeting was done accordingly.
The advancement of technology has seen many changes occurring in the field of marketing and advertising and has also affected the marketing of direct mail.
The traditional ways of sending mails paper which sometimes also included an option to try a sample of a product or CD included were very popular and remained so until recently with the introduction of direct marketing by electronic mail involves sending an email instead of paper mail to the target recipients.
Many studies have been conducted to determine which of the two mediums are most effective and the results are not conclusive enough to allow classification. The direct mail marketing technique that sends emails to mailboxes of people has the advantage that it is seen and sometimes open before being thrown away in the trash or ideally generates an advance.
The direct marketing technique the other email is not even the chance to be seen by the recipient because it is automatically filtered by spam filters that are very common and used by many service providers Popular messaging.