Over the last few years, a web-based explainer video has increased in popularity as a way to identify exactly what a company does in just a few short minutes. We have all heard the age-old saying that a picture is worth a thousand words. Many people think a video is a major production with major costs making it seemingly impossible for the little guy to compete with the big guys.
This is not the case. There are cost-effective whiteboard Videos, animation video or simple PowerPoint videos that will help you grow your business and compete on any level. Let's take a peek at some of the most basic benefits of investing in Explainer Videos.
There are two main areas where this is helpful and useful for businesses of all sizes.
AFFORDABILITY AND SIMPLICITY
A TV ad for a major automotive company or big-name brands can cost up to $ 500,000 for ads with high production values. However, web-based explainer videos are much more affordable for startups and SMEs. The cost can range anywhere from $3,000 to $25,000, depending on the production value required. Ydraw works closely with its clients to identify the needs and translate those needs into a cost-effective Explainer Video solution.
HIGH IMPACT AND MEASURABILITY
The boom in production and viewership of explainer videos has increased the number of internet searches for products displayed in the videos. Conversions for a product can increase by 50% when an engaging explainer video is placed on a company website. YDraw, a whiteboard animation company, has seen a significant increase in conversions at a very low cost per acquisition. Some of their clients have experienced increased sales, click-through rates and website dwell rates but just adding a simple video.