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Benefits of Explainer Videos

Over the last few years, a web-based explainer video has increased in popularity as a way to identify exactly what a company does in just a few short minutes. We have all heard the age-old saying that a picture is worth a thousand words. Many people think a video is a major production with major costs making it seemingly impossible for the little guy to compete with the big guys.

This is not the case. There are cost-effective whiteboard Videos, animation video or simple PowerPoint videos that will help you grow your business and compete on any level. Let's take a peek at some of the most basic benefits of investing in Explainer Videos.

There are two main areas where this is helpful and useful for businesses of all sizes. 


A TV ad for a major automotive company or big-name brands can cost up to $ 500,000 for ads with high production values. However, web-based explainer videos are much more affordable for startups and SMEs. The cost can range anywhere from $3,000 to $25,000, depending on the production value required. Ydraw works closely with its clients to identify the needs and translate those needs into a cost-effective Explainer Video solution.


The boom in production and viewership of explainer videos has increased the number of internet searches for products displayed in the videos. Conversions for a product can increase by 50% when an engaging explainer video is placed on a company website. YDraw, a whiteboard animation company, has seen a significant increase in conversions at a very low cost per acquisition. Some of their clients have experienced increased sales, click-through rates and website dwell rates but just adding a simple video.