Incentivized marketing, sometimes called incentive marketing, is an increasingly popular approach being employed by a majority of affiliate marketers and internet business owners today. Essentially, it's the idea of rewarding someone for doing an action or even getting something for nothing, basically for promoting your website and earning an income for yourself from it. Many people have begun to realize how powerful and effective this can be. There are many successful blogs and sales pages that have been built using this exact formula.
There are several different forms of incentive marketing platform available, each with its own particular benefits, rewards, & pitfalls. Here, I'm going to go over the basics of what incentive marketing is, why it's great for you, and what you can do to make it work for your online business. Hopefully, by the time you're done, you'll be able to decide if this is right for you. But first, let's go over the definition of the term "incentive marketing".
In general, incentivized marketing is using incentives in order to manipulate or influence someone into taking a certain course of action. For example, if someone goes on a survey path on your website, but later takes another survey at a completely different website, this isn't considered cheating, and it's considered leveraging. But if you offer a cash incentive to whoever completes their second survey, they may very well complete the third one, because they feel like you want them to. Using incentives in this manner allows you to gather useful data about how people react to offers, and ultimately, can help you create more successful offers.
However, many people wonder whether or not incentive marketing is a good thing or even legal. The fact is, there are no laws against using incentives in order to entice customers to buy, but there are a few things a business owner can do to make it in accordance with the law. The first of these is to clearly define the terms associated with the incentivized marketing campaigns you are running. For example, you may wish to use incentives only with survey offers, and not with any other offers (such as discounts or freebies). This ensures that you don't get in trouble for spamming anyone, which is a common problem within the industry.
Another important factor to keep in mind when using incentives in your incentivized marketing campaigns is that you should clearly state what the incentives are, and why a person would need to earn them in order to receive them. Many companies get into trouble with their incentive marketing campaigns by not defining the terms associated with them. For example, if an offer is presented to a customer as a free product or something of that nature, a business owner should include in their explanation of the incentive what kind of actions must be taken in order to receive that incentive. Incentives are not a magic bullet, and by never providing exactly what the incentive is, you could find yourself in trouble down the line. However, many companies view it as a valuable part of their overall strategy.
The final part of your incentivized marketing plan should be a plan on how to track the results of your efforts. Whether you choose to track data via surveys or online forms, this is important in ensuring that you are providing people with the incentive they deserve. Unfortunately, some businesses do not take the time and effort necessary to properly track the results of their incentive program, and as a result, many businesses are disappointed with the results. By keeping accurate records, you can ensure that your FTC compliant efforts are delivering the results you want.
If you want to make the most of your incentivized marketing offer, there are a number of steps you can take to attract customers to your site. The first of these is to ensure that your offers are relevant and of high value to your customers. Your site should include clear, concise instructions, clear instructions, and tips to help customers make the best choice for them. Also, ensure that you are offering something that people need so that you will get more traffic to your site. For example, if you are offering a 10% off discount at your store at 11 am, you need to put this in writing as well as a way for your customer to get customers in the store early to take advantage of this offer.
Another important element of your incentivized marketing campaign is the reward itself. Incentives should be tied to the type of service or product that you are trying to promote. For example, if you are offering coupons to customers purchasing two cans of soda at the same time, you want them to purchase those products. Therefore, you will want to tie the discount in with the service or product that you are trying to promote. When a customer purchases a product or service that is tied to your incentive marketing offer, then you know that they have received value for their initial investment.