No company ever expects a sudden void in their C-suite positions, but every once in a while, these folks find themselves another more lucrative position or just grow weary of their current place.
Enter the beauty of the interim good CMO facilities. While the idea of a part-time marketing executive seems kind of crazy, more & more companies are finding there are some serious advantages top having an interim marketing executive in place on a project-by-project basis. Could this be the solution that works best for you?
That depends on where your company is with its own marketing department. Some businesses operate without a C-suite, making big decisions as a collaborative effort or working with the “boss” to come to the best conclusion for the steps the company needs to take. Others have much more defined hierarchies, with a C-suite and other levels broken down below.
The executives have final say, but they have teams of talented individuals who come together to really define what the company needs to do to get a final message out.
The marketing department is unique in that it’s not just about getting the name of the company & its products out into the world. There’s more nuance to it, and much of the subtlety involves understanding how best to get the company’s brand & message across to the public.